Wed 27 Jun 2018

Who's who:

Business Director Sanne Boersma

Who are the faces behind the name Nicole Beutler Projects? We like to introduce you to our team. Since January 2018, Sanne Boersma (37) is the new Business Director. Before, she was already working as a Producer for the company. Learn more about Sanne and her plans for Nicole Beutler Projects.

HI SANNE, WHAT DOES A BUSINESS DIRECTOR DO EXACTLY?
As the Business Director I handle the financial part of the company, and I manage the organization's everyday operations. On a strategic level I make sure that Nicole Beutler Projects continues to grow and seize opportunities. As the Business Director I work alongside the Artistic Director Nicole Beutler. It's my job to make her artistic ambitions fall into place.

BEFORE, YOU WORKED AS PRODUCER. WHAT WAS IT ABOUT THIS NEW ROLE THAT ATTRACTED YOU?
I'd been working as a Producer and Business Assistant for theatre since I was 21 years old. I worked with Frascati Producties, de Veenfabriek, de Melkweg, Theater Na De Dam, Marcus Azzini and Nicole Beutler. I always knew I wanted to be a Business Director in the future. When I got this opportunity at Nicole Beutler Projects, I jumped at the chance! Finances, fundraising, strategy... A Business Director has a complete overview, whereas a Producer focusses more the details. I think I'd outgrown that after a certain point. Now I really enjoy the broader perspective.

HOW IS WORKING WITH NICOLE?
We are a good team. I am mainly working on establishing Nicole's dreams and ideas. We dare to dream and we want to take big steps together. We are ambitious and we see that we can get far. Nicole gives me space to work out my own plans, which is great.

WHAT ABOUT NICOLE, AS AN ARTIST AND A COLLEAGUE, INSPIRES YOU?
I like that Nicole has a broad view on art. She's inspired by many things, from visual arts to photography to fashion. She thinks out of the box, which means that we can also go beyond the traditional theatre stage. We place our performances in the public space, outside, in museums...

WHAT ARE THE PROJECTS YOU ARE LOOKING FORWARD TO MOST?
In 2019 we present NBCOLLECTION, a mini festival staging several of our productions in 2 days. It's very exciting, because it's pretty ambitious. At the same time, 2019 marks our 10 year company anniversary, as well as Nicole's 50th birthday. A perfect moment to showcase what we can do. It will be a unique overview of Nicole Beutler's body of work.

I'm also very much looking forward to our new production for larger venues, 8: METAMORPHOSIS, that's premiering at the Rotterdam Operadagen in 2019. Another important focus for me is international sales. I want to put Nicole Beutler Projects on the map and tour the world.

WHAT IS YOUR FAVORITE NICOLE BEUTLER PIECE AND WHY?
I'd have to go with Several Species of Small Furry Animals from 2003. It was the first piece by Nicole that I saw and it really made an impression. The way of performing, the composition of the dancers on stage, something about that spoke to me. I recognized the quirky individuality in combination with the stylized staging that characterizes Nicole's work. It triggered my interest.

WILL THIS PIECE BE PART OF NBCOLLECTION TOO?
It just might be! When planning NBCOLLECTION we want to take audience suggestions into consideration. So if you're reading this and there's a piece you would just love to see again, let us know at info@nbprojects.nl.